Trayd: A Case Study on Securing Construction Payroll Through Identity Verification
Trayd is revolutionizing construction payroll management with a secure, unified platform that centralizes scheduling, field tracking, HR, and payroll, powered by Footprint's identity verification.
In a $2 trillion industry still tied to paper sign-in sheets and Excel-based schedules, Trayd is revolutionizing how construction contractors manage payroll, compliance, and people. Built specifically for specialty contractors, who often juggle complex union requirements, variable job rates, and ever-evolving compliance rules, Trayd is the first back-office platform of its kind.
Challenge
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The construction industry faces unique challenges in managing sensitive worker data, particularly with large, distributed, or rotating workforces. Traditional systems often fail to provide adequate security for critical information.
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Contractors need to manage complex compliance requirements, including union payroll, fringe benefit tracking, and certified payroll reporting. Any mismatch in worker data can lead to non-compliance and significant penalties.
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The industry's reliance on multiple outdated systems creates operational inefficiencies, with contractors often needing to juggle four or more systems just to get workers paid and reports filed.
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Data privacy concerns are at an all-time high, making secure handling of sensitive employee information - from tax documents and bank accounts to digital I-9s and IDs - a critical priority.
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Before implementing Footprint, Trayd needed a robust solution to ensure secure identity verification and data vaulting while maintaining compliance with various industry regulations.
Solution
Led by CEO Anna Berger and CTO Cara Kessler, Trayd chose Footprint to power its entire identity verification and data vaulting infrastructure. "We have built the system around the reality that every person and every hour on the job is different and has different needs," says Berger. "That requires more scrutiny in onboarding, payroll, and compliance, and Trayd is designed for that level of complexity."
Footprint's solution provides Trayd with:
- Fully embedded KYC and document verification stack
- Configurable onboarding forms that adapt to different worker types (W2/1099, union/non-union)
- AWS Nitro Enclaves for confidential computing
- Hardware-backed attestation and encrypted private keys
- Zero-network enclave architecture for maximum security
"In a time where data privacy concerns are at an all-time high, Trayd's integration with Footprint gives our customers extra peace of mind knowing that their sensitive employee data is in the right hands," Berger shared.
Results
- Trayd achieved an automatic identity approval rate of over 95%, significantly speeding up onboarding without compromising security
- The platform has achieved a 90% adoption rate among its target customers
- Experienced 100% user growth month over month
- Successfully manages sensitive worker data including tax documents, bank accounts, digital I-9s, and IDs with enterprise-grade security
- Maintains compliance with complex union requirements and federal project regulations
Ready to start?
If you're looking to securely manage sensitive worker data and streamline your onboarding process, we'd love to help.
