There are few terms more overused than the word Auth in the world of software products. Just in the last half-decade alone, there have been a plethora of companies started to solve the “Auth” problem for businesses (most notably companies like Auth0 and Okta). Auth is overloaded because it can include everything from enterprise authentication features like SAML, SSO, Directory integrations, IAM, session and user management, and even authorization. Most “Auth” companies try to cover all these bas

Traditionally, companies have spent millions of dollars and countless development cycles building and iterating on complex onboarding forms to balance conversion, business functions, and in cases where identity really matters — verification accuracy. Over the last decade a new concern became a necessity in this discussion: security. As identity on the internet became a requirement (KYC) for more types of businesses like Financial institutions, payments, retail, and marketplaces — protecting the

GenAI creates a potential golden age for fraud. Footprint is here to prevent it.

Product leaders turn to Footprint because of how our customizable interface empowers companies to boost conversion. Unlike most KYC/KYB onboarding products, Footprint doesn't just operate in the backend.

Passkeys Prevent Fraud and Phishing.

App clips make sure we limit each device to one identity.

Footprint is leveling up — we’re not just a product that does KYC — we help you onboard all of your customers. Our goal is to be the onboarding platform for fintechs

We built our Vault Proxy to answer the gnarly problem of sharing data securely at scale. The Vault Proxy is built to send and receive data in a secure and auditable way -- own the data, but disown the risk.

Footprint aims to restore trust in the internet by prioritizing robust security and system design. This post delves into the workings of Nitro Enclaves, their assurances, and Footprint's practical application of them.

Nothing instills confidence like ignorance at the beginning, and with each day we realize how much more there is for us to learn.

We were able to solve the problem of lack of standardization in checks and money notes 150 years ago, yet we haven’t been able to solve this same exact problem with KYC

The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.

When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.

Footprint’s mission is to bring trust back to the internet, and the first step is building your trust in us and our core security architecture.

If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.

We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.

I personally like the ability to customize my iPhone home screen. As a company, it is nice to insert fun emojis and create custom documents in our Notion. But I missed the memo when KYC became a fun, choose-your-own-adventure novel.